Here’s how…

 

START WITH A SCRIPT.

SHOOTING a video without a PROFESSIONALLY WRITTEN SCRIPT is like building a house without a foundation.

If you just pull an iPhone out, shoot some scenes and cut them together, the likelihood of achieving your marketing objectives, staying on-message and presenting your company in a professional and credible manner are extremely slim and you could do more damage than good to your brand.

 

Once you have a script, it’s time to create the sales video.

 

  1. IDENTIFY THE CUSTOMER’S  PROBLEM

Grab their attention and get them receptive to watching the rest of the video.

To engage your audience, you need a concept for the video that they can identify with and really want to watch from start to finish. You need to speak to them in their own language (not yours), with presenter / talent that fully engages them along with shooting styles and music that they instantly relate to.

Robert Collier, “enter the conversation already taking place in your prospect’s mind.”

Here is a great video from  Chiligum – Corporate Video Production

 

  1. MAKE YOUR OFFER AS THE SOLUTION TO THE PROBLEM

Show you understand their problem is just the first step.

One of the most obvious reasons for engaging an external scriptwriter for your video production is that you look at your product from your point of view, not from your customers.

A lot of businesses go on about product features and other details. But they don’t “connect the dots” for their viewers. They don’t explain how their product or services solve problems.

 

  1. INTRODUCE YOUR UNIQUE SELLING PROPOSITION

The most important thing you can write in your video production brief is a single sentence that explains what your unique selling proposition is.

 

Every brand, product and company has a USP. If you can tell us what yours is, we can use it as the starting point to write a script that tells your story in a creative, powerful and memorable way.

This helps convince people that you not only can provide a solution to their problems; you’re the best choice to do it.

 

 

  1. ASK VIEWERS FOR ACTION

You want them to consume the information inside and act after they see it.

Asking for action is such a simple step,

The call to action is one of the most important elements of your video.

Just like good direct response advertising, you need to let your audience know what they should do next. It seems so obvious when you say it, yet there are so many videos produced that never direct potentials towards the next step in the sales process. Your missing out if you don’t have your own  corporate video production this year.

 

 

And here is a finished video production.

For corporate video production go to PURPLE 353 1 662 0474 or Click here to find out more

Joe Dalton.